Crest developed Gum Detoxify, a specially formulated paste with Activated Foam technology that reaches below the gum line to significantly improve gum health, leading to clinically proven healthier gums. The new Crest Gum Detoxify has superior technology to neutralize harmful plaque bacteria to help prevent gingivitis, even below the gum line. The Activated Foam seeks out bacteria by penetrating hard to reach places, gently cools gums during and after brushing, and goes around and below the g...